By Marcie Waters
If you’re unfamiliar with LinkedIn, an easy way to think of it is as an online resume. However, it is much more than just a resume, as LinkedIn allows you to link to webpages and upload files to be displayed on your profile. This is an often underutilized but very advantageous tool that allows you to upgrade your LinkedIn profile from a simple resume to a comprehensive portfolio. Here are a few examples of how you can enhance your profile with visuals:
- Link to a portfolio. – If you have a lot of work to showcase, it could be easiest to link to a previously existing portfolio website. A great way to do this is to feature your portfolio site in your profile summary. Go to the edit profile option on LinkedIn. When you hover your mouse over the “Summary” section, two small boxes will appear in the top right hand corner. Click on the one that shows a square with a plus. Copy and paste the link to your site here and click continue. An option to add a title and description will appear. Fill these out so viewers of your profile understand what the link is.
- Feature a piece of writing. – If you do a lot of writing or are particularly knowledgeable on a subject, one way to highlight this is by creating a post about it. On the LinkedIn home page, you will see an option on the top right of the center column to publish a post. By clicking on that, you will be brought to a post editor. Here you can upload an image to go along with your post, add a title, write or paste in content, and add tags to make your post easier to find. Once it has been published on LinkedIn, the post will also show up on your profile under the “Posts” section. Here you can also view stats to see how many people have viewed or interacted with your post.
- Upload a document or design. – If you have a completed project that you want to highlight as part of a particular job that you held, you could add an image or .pdf file of it to your “Experience” section. This could be an image of an ad or logo you designed, a .pdf of a project proposal you wrote, or a data report that you compiled. Adding these files is similar to adding a link to your profile. After clicking on the box icon, instead of pasting in a link, click upload a file, and select the file from your computer. You can then add the file to a particular position by selecting that position from the drop down menu. Click continue to edit the title and description. Make sure to add a specific title, so that someone viewing your profile will be able to easily understand what they’re clicking on and why it is relevant to the position you’re listing it under.
- Get creative with what you upload. – The examples above are just a few easy things you can do to showcase your skills in a visual way. LinkedIn allows a variety of different file types to be uploaded and linked to on your profile. Have you created an instructional video or given a speech? Upload a video of it. Have you put together an important presentation? Include a SlideShare of it on your profile. Adding visuals to your LinkedIn profile helps you to stand out. Just make sure that anything you are including is of high quality and will add to your value as a potential employee. Now, get to updating your LinkedIn profile and impressing employers!