How Social Should Your Social Media Presence Really Be?

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By Sarah Evon

It’s no secret that the power of social media is rapidly increasing in our society today. It has veered away from just a Gen Z audience and has grown to include employers, businesses, younger generations, and yes, even our parents are learning to become active social media-lites.

As students, we all know that we need to monitor our Facebooks, Twitters, Instagrams, etc. when going through the job search process. It is inevitable that employers will be using all of the tricks up their sleeves to see what image we put out on more than just our resumes and cover letters.

As I’ve spent more time perusing the “careers” tab on the websites of potential future employers. Looking more deeply into the job search and what I want to be in the “real world”, I’ve noticed how important it is to be aware of my social media presence.

I’m a huge list-oriented person, so I’ve compiled a sort of “Social Media Goals” to-do list for myself. (And of course, it’s an ongoing list…)

  • I’m not Kim Kardashian – none of us are – so while I may “like” her Instagram photos, I’m not going to use her posts as a guide for my own. And by that I mean no selfies. Studies have shown that posting an excessive amount of selfies can actually damage your work and personal relationships. According to a joint study conducted by the University of Birmingham, the University of Edinburgh, and Heriot-Watt University, “increased frequency of sharing photographs of the self, regardless of the type of target sharing the photographs, is related to a decrease in attachment.”
  • As with most things in life, keep it positive. I’m not one for Facebook statuses or really sharing what I’m thinking via social media, but it is important to be mindful of what I’m “liking” on Facebook and Instagram and “favoriting” or “retweeting” on Twitter.
  • Lastly, because I know that potential employers can access my social media accounts, that doesn’t mean I have to limit myself on them. In fact, a goal of mine is to actually increase my social media presence, but in a thoughtful, creative way. As a communications major hoping to go into the advertising/marketing/public relations field, it’s helpful for my career to have a good presence on social media.

While this list is slightly personalized, I encourage all students to keep in mind your social media presence and how you appear to employers, as well as to your peers. Whether that be through a set of goals like me or another method that works better for you, like Nike preaches, Just Do It!


Graduated Without a Job?: What to Do Next


By Marcie Waters

So, you’ve graduated college and are now faced with the seemingly daunting task of finding your first full-time job. By this point, you are sick of hearing, “Do you have a job yet?” and “What’s your plan?” You are just hoping something falls into place before the lease on your college apartment ends in August. If this sounds familiar, you should first know that you are not alone. The good news, however, is that there are some steps you can take to ensure you are not unemployed for long:

  1. Prepare Your Elevator Pitch – While it’s tempting to avoid answering questions like, “What kind of job do you want?”, use this as an opportunity to make connections. Every person you talk to has the potential to help you or know someone who could be a great connection. That’s why it is important to have a quick elevator pitch prepared. Tell the person (1) what you’ve done so far, (2) what you would like to do in the future, and (3) why you chose that area to focus on.
  2. Network – You may have heard that finding a job is really all about whom you know, and that is not entirely untrue. You can network in many different ways; consider these:
    1. Asking for help – This is the simplest form of networking, and you shouldn’t be afraid to do it. Just asking someone for help with your job search can go a long way. A great way to do this is, at the end of your elevator pitch, to ask, “Do you know anyone who might be able to help me get into this industry?” You could be surprised to find they have a great connection!
    2. Social Media – Nowadays, social media is really where the job search is at. Utilize LinkedIn and Twitter to reach out to professionals in your desired industry. You can also use these sites to look for job postings.
    3. Informational InterviewsInformational interviews are a great way to obtain knowledge about an industry or position you are interested in, which can make it easier to successfully apply and interview for a job. They are also great ways to meet people in your desired industry and get advice. Ask the professional how they got their current job. Maybe their story will help you determine what your path should be.
  3. Gain Experience – If you feel you haven’t found your dream job yet because you don’t have the right kind of experience, you can try to gain more experience before applying. Volunteering, part-time jobs, and internships are all ways you can gain a little more experience that may give you the edge in the job market. Keep in mind that to obtain your dream job you may have to work your way up the company ladder. Consider taking a job in a lower position in the company you want to work for; many companies prefer to hire from within, and you could have a better chance of ending up in your dream job.

Follow these tips to get your job search moving. If you are still unsure about what you should be doing to secure that full-time job, make an appointment with a career advisor for some more advice tailored to your situation.

Not Your Parents’ Job Search: Using Twitter to Network


By Marcie Waters

The job search has definitely changed since our parents were looking for their first full-time jobs. One of the biggest differences is social media’s role in the job search process. Now sites like LinkedIn and Twitter are emerging as top networking tools.

Why Use Twitter?
Twitter allows you to easily connect with businesses and organizations that you’re interested in working for. It is an easy way to stay up-to-date on news, trends, and ideas in your desired industry. It’s a convenient way to network with professionals. Each tweet is capped at 140 characters, forcing you to stick to simple questions and answers; this can be less intimidating than other forms of networking. Twitter is an inherently public platform, so you don’t have to feel like you’re stalking a professional by asking them a question about their career. Its public nature also allows you to share content that tells other professionals about your interests and accomplishments.

Getting Started:
Make sure you have a professional Twitter profile photo. Follow the same guidelines as you would for LinkedIn: a headshot in professional dress with a neutral background. Before uploading the photo, name the file with your first and last name to make it more easily searchable. Make sure you have a Twitter handle that is appropriate for the professional world. Also set a location on your profile. If you have a personal website, include the link on your profile as well. If you don’t, include a link to your LinkedIn account (If you don’t have one of those, check out this blog post to get you started).

Write a Twitter bio that includes keywords about the industry/career you are looking for. You can also tag an account you are connected with, like a company you are currently interning for. Including a characteristic, hobby, or humorous phrase can make you more personable. So if Don Draper was writing a Twitter bio, he could say something like “Creative director at @McCannErickson advertising, former partner at @SCDP, spontaneous road trip taker”. His Twitter could now be included in search results for “creative director” and “advertising”, so think about how you would want employers to find you.

What to Tweet About:
It’s important to share valuable content, which includes news, how-to’s, and fun (appropriate) items. These tweets could include useful blog posts, videos, or services that you’ve found, and will help future employers get an idea of who you are as a person. You can also tweet links to an online portfolio or photos of your projects (Use a URL shortener to conserve characters and keep tweets readable). Use relevant hash tags to make them more searchable. Try to get on the radar of professionals in your industry by tweeting at them to ask for help or advice about professional matters.

You can also join in Twitter Chats, which are organized conversations on Twitter at a certain time around a specific topic. Participating in a Twitter chat in your industry will allow you to connect with others in your industry and gain information on related topics.

A final Twitter tool that you should take advantage of in your job search is the lists feature of Twitter. It allows you to group similar Twitter accounts together on a list that you can check separately from the rest of your followers. Make a list of companies you would like to work for or of accounts that tweet job openings. You can also subscribe to others’ lists if you don’t want to create your own.

The final, and maybe most important, tips to keep in mind while tweeting during your job search are: keep your account current and proofread every tweet. An account that hasn’t been active since 2012 looks lazy or like you have nothing to say. Tweeting with spelling and grammar errors makes you look careless. Keep these tips in mind and start networking like it’s the twenty-first century!

Saving Face on Facebook (and Other Social Media Sites)


By Leah Peterson

A couple of weeks ago the L&S Career Services staff got the chance to meet with the founder of Social Assurity, a business that promotes proactive social media use in a way that helps students or job seekers by creating a social media presence that embodies their own personality as well as showcases their skills that employers and colleges are looking for. Having the chance to hear and ask questions about online personal branding really opened my eyes to what I should be doing with my own online presence and made me realize that some things I originally thought about Twitter and Facebook are not always necessarily true.

What I walked away with from this meeting are some important points that all college students and job seekers should know:

  1. Let your personality shine through online. Like or retweet pages that hold some interest to you. Post about things you enjoy doing. Make this online space a true insight into your character and remember to be authentic to yourself.
  2. Don’t overshare, especially if it’s complaining about work. Employers don’t want to see you whining about your coworkers and bosses and how much you hate your current job because you could do the same thing at their company. In general, it’s a good rule of thumb to not use your social media pages as personal diaries.
  3. There are numerous ways to become more noticeable on LinkedIn. Some of the ways you can get yourself to stand out is by putting keywords that describe you and what you aspire to be into your summary statement (so when employers search for these key terms, your page comes up). Join groups on LinkedIn to broaden your outreach to people with similar backgrounds and interests, and get those recommendations on your profile from classmates, coworkers, supervisors, and professors.
  4. Don’t erase your online presence, but rather build on top of it. So yeah, you can keep some of those drinking pictures (as long as every other picture isn’t of you with some sort of alcoholic beverage), but make sure to intersperse other appropriate, telling features about yourself throughout your page.
  5. Portfolios and resumes don’t have to be limited to original means. You can also take advantage of online sites or creative outlets like Instagram or Pinterest to showcase past projects you have done or your prior experiences.
  6. Networking can be done on sites besides LinkedIn. Social media sites like Twitter are actually becoming a big source for job seekers to reach out to the companies they’d like to work for by getting involved in online chats.
  7. Avoid a case of mistaken identity by making your pages easier to identify. While some cases can be cool (Googling my own name results in a motorcycle stuntwoman), others can be detrimental to the online image you’ve been trying so hard to preserve, like criminal records or inappropriate content. To help combat a mistaken identity, associate your name with more identifiable features, like tacking on “Wisconsin” or “Madison” or even something as simple as your middle initial to your name and page.

As a college student, you should be concerned about what sort of image you are putting out into the online world. Sure, some things you post may seem silly or irrelevant to what an employer may be looking for, but as long as it speaks about you—and that you’re proud of that image—don’t be afraid to put your own sort of brand onto what you post on social media sites. Jobs want to see your personality shine through on these platforms. Also keep these tips in mind when sprucing up your social media and have it be a source that displays yourself and work, rather than it being a reason for not getting offered that job.

The Lowdown on LinkedIn


By Marcie Waters

LinkedIn can initially be a bit baffling. You may have heard it described as the “professional Facebook” but are unsure exactly what “professional” entails. It is important to remember that LinkedIn’s purpose is to connect employers with potential employees, so you should only include attributes and experiences that you would want an employer to see. Additionally, LinkedIn is a social networking site, meaning just like Facebook or Twitter, it is most effective at connecting you with others when you are actively social, posting statuses and contributing to group discussions. If you’re still not sure how to get started, here are a few essential tips:

  1. Add a high-quality photo. It does not have to be professionally taken, but make sure it is appropriate and is of only you. It should be clear and not over-edited (with filters, color distortion, etc.). Make sure you are dressed appropriately in the photo and look put-together.
  2. Get a custom URL. On your profile, under your photo, is a URL that directs to your LinkedIn profile. Click on it to customize the link with your first and last name to make your profile more easily searchable for employers.
  3. Fill in your profile completely. LinkedIn provides sections on your profile, like Education, Experience, and Skills & Endorsements. Fill as many sections out as completely as you can to reach “All-Star” status. LinkedIn will actually monitor your profile completeness with a circular meter on the right-hand side of the screen, so you know how well you’re doing. Having a complete profile increases your search ranking with employers, so it is extremely important.
UW-Madison Letters & Science Career Services LinkedIn Group

UW-Madison Letters & Science Career Services LinkedIn Group

Once you have your profile together, the best way to utilize LinkedIn is by joining groups and following employers related to the industries you are interested in. You can get started by joining the UW-Madison Letters & Science Career Services group. Once you join a group, you can like and comment on posts and discussions, creating a network! It is also helpful to gain “connections” to increase your visibility. Connect with past employers, teachers, and friends. No matter what industry they are in, they could be a mutual connection to someone in your desired industry.

Business Insider reported that in 2011, 10.2 million people found their current jobs through LinkedIn. By utilizing the above tips, you could be one of those people too!